DECEMBER; A MONTH FLOWING WITH MILK AND HONEY FOR HOTELS IN GHANA
The festive season of Christmas is a bumper harvest season for hotels in Ghana . This is because events and activities are sprawled all over the country, there is bound to be a trip or an outing every day of that season. On the weekends, don’t go there! The days are packed from start to finish. Thus, a peak in hotel bookings during the Christmas season is inevitable. And all the industry players know this all too well. This year, December will be an extra special month of rejoicing for hotels, online bookings and travel and tour agencies mainly because 2016 General Elections in Ghana is around the corner too. With Ghanaians expected from the Diaspora to cast their ballots, it is more than a reminder of the cash that can be raked in by any prepared hotel/guesthouse, online booking platforms and travel/tour agencies. So then big hotel deals must be splashed. Prices must be cut down. The general rule in the game is that -“Money must be used to pull money”. During this t...
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